The Bertolini Group


Some folks we've worked with.

Partial Client List

Geoff A. Rodgers - Visionary Leader - Select Advantage Consulting -  Evangel University - Portland, Oregon Area

Ms. Janeth McKendrick (Owner) -  Map America – Texas Maps– Franklin, TN

The Honorable Blair Scovill Morgan – Judge – City of Spring Hill – Spring Hill, TN

Ms. Liz Dahleen - Marketing & Sales - Pathway Senior Living, LLC - Minneapolis-St. Paul, MN

Mr. Chris Duval (Principal) – McCabe & Duval Advertising – Portland, Me

Mr. Bill Lee (President/Owner) – The Lee Company – Franklin, TN

Ms. Nancy Vaeth-Dubroff – Media Professional – Houston, TX

Mr. Paul Richards (Owner) – Curtis Steel – Nashville, TN

Mr. Andy Reese (Chairman) – The Freedom Resource – Franklin, TN

Ms. Patricia Kincaid (Owner) – Media Matters – Phoenix, AZ

Ms. Barbara Crane (Owner) – Auction Systems Software – Colorado Springs, CO

Mr. Ned Horton (Owner) – The Horton Group – Nashville, TN

Ed & Mary Ritter (Owners) – Ritter’s Printing – Ft. Lauderdale, FL

Mr. Mark Bates (Owner) – Mark Bates Garden Center – Brentwood, TN

Mr. Jeff Dollar (Senior Pastor) – Grace Center Church – Franklin, TN

Mr. Ken Cunningham (Owner) – Executive Property Services – Franklin, TN

Mr. Don Lofstrom (Owner) – Cedarwright Construction – Franklin, TN


Broadcast Client List – (partial)

 The Great American Television Stations

Continental Cablevision of Jacksonville

Southern Sound, Brighton, England

Rogers Broadcasting, Calgary

Selkirk Communications, Toronto

Vermont Association of Broadcasters

Maine Association of Broadcasters

Radio Advertising Bureau

Modesto Broadcasters

Maine Public Broadcasting

Hall Communications

Northeast Broadcasting


KOAI-FM Dallas

WROR-FM Boston

WBOS-FM Boston

KFAC-FM Los Angeles

WKSS-FM Hartford

WAQY/WIXY Springfield, MA

WFMS-FM Indianapolis

KHOP-FM Modesto, CA

WJFW-TV Wausau, WI

KRBE-FM Houston

WARM-AM/FM Scranton, PA

WAMO-FM Pittsburgh

WNCS-FM Burlington, VT

WZID/WFEA Manchester, NH

WMGX/WGAN Portland, ME

WGNA-FM Albany, NY

WPDH-FM Poughkeepsie, NY

WOKQ-FM Portsmouth, NH

WJQI-FM Virginia Beach

WQCB-FM Bangor, ME




“It isn’t an exaggeration to say that Roger gave me the map to be the manager that I am today.  At the time that we met, I was a first time manager.  I went from being a national sales person in Minneapolis to General Sales Manager, manager Local, National and Regional sales for a weak TV affiliate in a small market in Wisconsin with two metros.  Through him, I adopted systems of accountability, learned how to be a coach and mentor and learned a system of selling that created success for the station, client and rep.  That year, our sales increased 19%, while the market advertising revenue went down.   Since then, I’ve moved on, and am now the Station Manager for the NBC/FOX/CW affiliates in another market, but continue to oversee sales for all three.  We are notorious in our company for our new business development and direct sales, and I honestly credit much of my success to the building blocks I got from Bert.  I would certainly recommend Roger to work with your sales team.”  Liz (Orfield) Dahlen, Marketing & Sales,Pathway Senior Living, LLC


“I have consulted with Roger on more than one occasion relative to my business as an Attorney and a Mediator.  Bertolini and Co. provided consulting services relative to positioning, image and marketing, and Roger prepared marketing materials for me that were outstanding in concept and presentation. He has an excellent grasp of creative imaging and its impact.  He is a complete delight to work with, and has one of the best and most uplifting personalities of anyone I’ve ever known.  Roger makes colleagues, customers and those he supervises completely comfortable by his versatility and keen sense of what makes people “tick”, what they need, and how he can best serve them at any given moment.  I have observed Roger in both business, personaland family contexts for years now, and have seen that, across the board, people flourish and become their best and produce their best when he interacts with them in these contexts.  I am a satisfied consumer of Roger’s professional creative services, and I respect him as an individual who delivers a high quality, creatively engineered work product.  I also know him to be a man of honor and integrity who is devoted to his family, and I have the utmost personal respect for him, as well.  If you hire Roger, you will be enriched on so very many levels.  Blair S. Morgan, Spring Hill, TN.”


“Roger helped us develop our marketing materials and direction.  He worked well with us, on minimal direction, and was always a pleasure to work with.  His guidance on handling difficult situations, such as customers whose support had expired, has served us well time & again.  Roger demonstrated energy and professionalism in all his interactions with us, over a number of years.” Barbara Crane, Auction Systems Software, Colorado Springs


“Roger took hold of my ideas and shaped them into a full blown advertising campaign, increasing customer contacts, sales and profits. I would attribute revenue increased to over a million dollars in sales per year directly as a result of Roger’s efforts.” Don Lofstrom, Cedarwright Construction


“Thank you for being our featured speaker at the afternoon session of the 20th annual Hall Communications Sales Workshop. It is always challenging to pick up an audience after an ample lunch meal and get things rolling again. You met that challenge and kept our veteran sellers engaged throughout your presentation. They particularly enjoyed the break out portion of the day. Our numerous “D’s and “I’s” really got into it. Of course we did not expect to have “Bill Murray” make a guest appearance! Thanks for helping make our 20th Workshop a great success.”Art Robotham, President, Hall Communications


“Roger is highly creative and innovative.  He’s an amazing problem solver.  I think Roger can succeed at almost anything he sets himself to do (except ballet, which may be a bit of a stretch).” Bob Anderson, Nashville