STAR – Selling to Achieve Results

For sales professionals, effective communication skills can be the difference between success and failure. TRACOM’s sales course, Selling To Achieve Results (STAR), explores customer interactions using proven models for interpersonal effectiveness. Participants gain foundational knowledge of SOCIAL STYLE and Versatility and learn to apply these concepts to their selling relationships. Sales professionals will learn to adapt their selling style to the buying needs and preferences of their customers.

The One-Day version of STAR will fit the schedule of even the busiest sales professionals, providing them with the knowledge to create stronger, more influential customer relationships.

Salespeople will learn:

    • To understand different behaviors and how others view them.
    • To understand why some relationships are more productive than others.
    • Their own SOCIAL STYLE and Versatility based on a self-assessment and ratings from others.
    • How to effectively communicate with others using their behavioral preferences.
    • How their SOCIAL STYLE interacts with their customers’ SOCIAL STYLE.
    • How to support their customers’ Style Needs and improve key sales relationships.

This seminar literally transformed the way we do business. (Roger)  It not only has impact on the sales process, but, changes the interpersonal dynamic within the organization. Contact Us for more info.